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Positioning UAM among the best universities in the country and internationally to project its teaching quality, research, cultural and social impact, showcasing institutional strengths, areas of opportunity, collaborations, publications, citations, among others, to promote its positioning in rankings, providing timely information in an active and proactive manner.
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Promote effective, comprehensive, and collaborative communication among the different instances of the General Rectory and the university units of the UAM; to coordinate efforts.
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Disseminate the generation and application of scientific, humanistic, artistic, and technological knowledge from UAM for the benefit of society.
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Request, organize, calculate, analyze, and integrate statistical information requested by each ranking (with different profiles, objectives, and methodologies).
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Monitor the results obtained by UAM in the rankings and disseminate the obtained results.